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8/3/2004

Porn Blogs Manipulate Google Rankings

Filed under: — dan @ 9:33 am

Always the porn crew, ahead of the curve… But at least they make money, unlike Lycos. Hah! It’s funny that while Google promotes their Blogger service, it bites them back because it can be used to screw with their own search algorithms.
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When Google bought blogging software pioneer Blogger last year, it probably didn’t expect that its new technology would be used to goose the page rankings of porn sites.

But that’s exactly what’s happening, as an outfit called CyberQuest has recently set up a few dozen cross-linked, porn-themed Blogspot blogs (powered by Blogger), all of which link to three of its for-profit porn sites. According to a couple of experienced bloggers, the purpose behind the cross-linking strategy is to artificially raise the Google rankings of the three porn sites.

http://www.wired.com/news/business/0,1367,64422,00.html

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