wooba.com - for your clicky finger

Well, they are sort of pretty darn well known for having a bright red logo. I think it’d be marketing suicide, well not that bad, but people will clamor for the logo of old… A white logo on purple background does not sound very spiffy at all. New Coke, anyone?
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This is news to me, but I learned at this conference that Yahoo’s official color is purple. In fact, Ken and Grace revealed a little known fact that the only reason the Yahoo! Logo is red is because they couldn’t find a shade of purple that looked right. Yahoo’s new branding strategy includes a deep purple background with the Yahoo! logo clearly contrasting in strong white letters.

http://www.webpronews.com/insiderreports/searchinsider/wpn-49-20040805ExclusiveYahooInterviewpt1.html#yahoo