wooba.com - for your clicky finger

It’s not a bad thing to sell out. Really, it isn’t. But c’mon, just say it’s advertising. It’s really not that hard, and I doubt it’d hurt their business at all to outright claim advertising for a link. At least that’s the ethical thing to do, just don’t tell it to people in the pr0n biz.
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According to a veteran new-media publisher, Fark has been selling preferential placement of story links without informing its readers.

Jason Calacanis, publisher of several rival Weblogs Inc. blogs, claims Fark offered him highly placed links to his sites in return for several hundred dollars.

“I was shocked because I had come to trust the brand, and the person behind it,” Calacanis said. “Anything that is an advertisement should be labeled as an advertisement. This is not rocket science.”

http://www.wired.com/news/business/0,1367,64472,00.html