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So, what do you do when your big in your home country (UK) but you flop in the States? Why, change your name and appearance! Gotta say though, it’s better than Prince’s time as Squiggly thingamajig… An alcoholic American, why I think he’s gonna sing some country!
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The She’s The One singer wants to “kill off Robbie Williams” because he hates what he’s become. He will now dress, eat and live as his new persona Pure Francis, who he’s written an album for, which he plans to release in October (04) to go head-to-head with the Robbie Williams Greatest Hits Cd.

Williams explains in his autobiography Feel, out today (01SEP04), “Pure Francis will be Neil Diamond, but with a bit of Kraftwerk or Depeche Mode and he’s not afraid to do a big chorus. I’ve got him as an alcoholic and an American.

http://www.handbag.com/gossip/hotoffthepress/?Content=story&StoryID=437345