Why the Unpopular Makes a Business Succesful
Very good read on why companies or services need to cater not only to the mainstream hits, but also to the obscure, unknown artist as well. Why? Because people want and DEMAND it. Yes, I’ll admit to having Netflixed quite a few DVDs based on recommendations alone, and have found some pleasant movies that I would have missed if I didn’t live in the Netflix, IMDB, and IRC world where someone can recommend a movie, and I can have it in my hands usually within 3-4 days if need be. The more options we as consumers have, the better off we are, and the happier we are. It’s a very thorough article and well worth a read if you are interested in marketing and consumer traits.
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An analysis of the sales data and trends from these services and others like them shows that the emerging digital entertainment economy is going to be radically different from today’s mass market. If the 20th- century entertainment industry was about hits, the 21st will be equally about misses.
The main problem, if that’s the word, is that we live in the physical world and, until recently, most of our entertainment media did, too. But that world puts two dramatic limitations on our entertainment.