wooba.com - for your clicky finger

Yes, I’m so easily amused. I see the FedEx logo probably everyday, but I’ve never seen the subliminal arrow until today, and of course a website pointed it out for me. Also above is the Big Ten logo, which added an 11th team a few years back, thus you can see a subliminal 11 in their logo.

Good interview with the FedEx logo creator guy at TheSneeze.
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Why choose to keep the arrow so subtle? It seems to show remarkable restraint. Weren’t you or the people at FedEx ever tempted to make it more obvious with an outline or a different color?

A good question and one that I am frequently asked. An arrow, in and of itself, is one of the most mundane graphic devices in visual communications. Truly, there is nothing unique or particularly strategic (marketing-wise) in using an arrow as a brand identifier. Early on, before the brand rollout in mid-1994, FedEx’s public relations agency was preparing to emphasize the arrow as a secondary graphic to underscore the “speed/precision? positioning. They proposed to leverage this in their FedEx communications. Landor put its foot down and said, “No way.?

http://www.thesneeze.com/mt-archives/000273.php

While we’ve seen Paramount Pictures threaten a BitTorrent user back in February, now the MPAA has gone ahead and followed the music industry in suing its users. No details were mentioned on how many lawsuits they filed or on which file-sharing networks the users were on, but it seems likely they would target BitTorrent users. So beware, next time you load up your P2P client, they may be watching…
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LOS ANGELES (AP) – A trade group representing seven major movie studios filed a first wave of lawsuits against individuals they say are offering pirated copies of films using Internet-based peer-to-peer file sharing programs. The Motion Picture Association of America announced the federal court suits Tuesday, but did not say how many defendants were sued or where the lawsuits were filed. The group also did not immediately make available a copy of the complaint.

The lawsuits seek injunctions against the defendants. The copyright law also provides for penalties of up to $30,000 for each motion picture traded over the Internet, and up to $150,000 if such infringement is shown to be willful. The MPAA said it would also make available a computer program that sniffs out movie and music files on a user’s computer as well as any installed file sharing programs.

http://apnews.myway.com/article/20041116/D86D4ARO1.html